Maria Bayrakova
Product management professional and leader
I'm a product leader with 9+ years of experience building high-impact digital platforms across eCommerce, Real Estate, AdTech, AI and tech ecosystems. I specialize in leading product strategy, scaling cross-functional teams, and launching innovative B2B and B2C solutions across global markets.
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Professional Experience
Chief Product Officer (CPO) Kokoc Group (AdTech, Digital Ad, worldwide holding)

• Leading the product development department and strategic initiatives across the Kokoc Group ecosystem.

• Responsible for budgeting, KPI setting, and performance oversight.

• Driving international expansion in India, Indonesia, and Mexico.

• Developing an internal product platform to unify operations across subsidiaries.

• Managing cross-functional teams and implementing scalable processes.

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Head of Product – Travel (Avito Real Estate cluster, #1 classified in the world)
• Transformed the product strategy amidst external disruptions.
• Launched a full transactional model within 100 days, scaled nationwide in under a year.
• Revenue growth: from tens of millions to billions of rubles.
• Scaled product and tech teams from 20 to 70+ employees.
• Awarded Runet Prize for rapid market launch.
Avito Director of Product – Seller Platforms (Avito B2B)

• Oversaw platform development for sellers across verticals (goods, real estate, jobs, services).

• Rebuilt product infrastructure and strategy.

• Hired and led a 60+ person product organization.

• Introduced strategic planning and long-term roadmaps.

Avito Lead Product Manager – Marketplace (Avito Goods)

• Launched Avito's transactional marketplace in 3 months.

• Built internal operations for vendor onboarding and logistics.

• Increased take rate by 2x through strategic product design.

• Established team structure and scaled hiring across functions.

AdWatch Director of eCommerce

• Developed eCom and D2C strategies for global brands: L'Oréal, Dunlop, Jaguar, Barilla.

• Integrated with quick commerce platforms (e.g., Samokat, Yandex Lavka).

• Repositioned client strategies for pandemic-era eCommerce trends.

Yandex / Yandex.Market Head of b2b Product Unit
• Managed B2B platforms for brands and manufacturers.
• Played a key role in launching “Beru” marketplace.
• Led integrations with 1C, logistics systems, and Yandex’s ecosystem.
• Drove collaboration with Sberbank on strategic initiatives.
Areas of focus

- Product vision & roadmap leadership

- Marketplace architecture & monetization

- Cross-functional team building

- Agile, OKRs, and customer-centric strategy

- International product scaling

- AI toolset implementing

- Building business models and P&Ls

- Defending budgets and investment cases

About me
What sets me apart is my ability to connect cross-functional teams under a common product vision while aligning innovation with business goals. I thrive in fast-paced, international environments where adaptability and leadership are key. Whether scaling marketplace infrastructure at Yandex.Market or developing eCommerce strategies for global brands at AdWatch, my approach is always grounded in data, empathy, and execution. Avid cyclist, traveller and reader, I like to test technologies and tools, meet new people and discuss ideas.
mbayrakova@gmail.com
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